{"id":12170,"date":"2009-07-31T10:02:33","date_gmt":"2009-07-31T09:02:33","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=12170"},"modified":"2009-07-31T10:02:33","modified_gmt":"2009-07-31T09:02:33","slug":"il-linkedin-del-wall-street-journal","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2009\/07\/31\/il-linkedin-del-wall-street-journal\/","title":{"rendered":"Il Linkedin del Wall Street Journal"},"content":{"rendered":"<p><a href=\"http:\/\/www.techcrunch.com\/2009\/07\/30\/wall-street-journal-creating-new-linkedin-killer-called-wsj-connect\/\">In America gli editori cercano nuove strade<\/a>. In Italia &#8230;<\/p>\n<blockquote><p>The Wall Street Journal has long envied the success of professional social network LinkedIn and its 15 million or so monthly visitors (WSJ.com has just a third of that). In late 2008 they <a href=\"http:\/\/www.msnbc.msn.com\/id\/26719416\/ns\/technology_and_science-internet\/\">launched<\/a> <a href=\"http:\/\/online.wsj.com\/community\">WSJ Community<\/a>, a social network bolted onto the main WSJ site. That community is a ghost town &#8211; raise your hand if you\u2019ve even heard of it, let alone visited it. At some point, they\u2019ll likely shut it down as quietly as possible.<\/p>\n<p>But they are still serious about gunning for the LinkedIn crowd and all those monetization opportunities (jobs, ads and a heck of a marketing pool for WSJ subscriptions). They\u2019ve been working on a new social network, to be called WSJ Connect, we\u2019ve confirmed. And instead of building it internally, like they did with WSJ Community, they\u2019ve enlisted the help of another arm of parent company News Corp. &#8211; <a href=\"http:\/\/slingshotlabs.com\/\">Slingshot Labs<img decoding=\"async\" id=\"snap_com_shot_link_icon\" style=\"border: 0pt none; margin: 0pt ! important; padding: 1px 0pt 0pt; max-height: 2000px; max-width: 2000px; min-width: 0px; min-height: 0px; font-style: normal; font-weight: normal; font-family: &quot;trebuchet ms&quot;,arial,helvetica,sans-serif; float: none; position: static; left: auto; top: auto; line-height: normal; background-image: url(http:\/\/i.ixnp.com\/images\/v6.1\/theme\/silver\/palette.gif); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;\" src=\"http:\/\/i.ixnp.com\/images\/v6.1\/t.gif\" alt=\"\" \/><\/a>. And yes, they call it \u201cLinkedIn Killer\u201d internally.<\/p>\n<p><!--more--><\/p>\n<p>Slingshot Labs is the <a href=\"http:\/\/www.crunchbase.com\/company\/slingshot-labs\">R&amp;D arm of News Corp.<\/a> and <a href=\"http:\/\/www.techcrunch.com\/2008\/01\/21\/myspace-answers-facebooks-fbfund-with-slingshot-labs\/\">works on<\/a> digital products. Their first product was <a href=\"http:\/\/www.crunchbase.com\/company\/daily-fill\">Daily Fill<\/a>, which <a href=\"http:\/\/www.techcrunch.com\/2009\/01\/23\/dailyfill-news-corps-gossip-experiment-blasts-off\/\">launched<\/a> earlier this year. They also built the <a href=\"http:\/\/www.techcrunch.com\/2009\/03\/12\/myspaces-experimental-new-events-product-finally-taps-into-the-social-graph\/\">MySpace Events product<\/a> that we covered in March. They operate fairly independently, have their own funding and 40-50 staff, according to one person familiar with their operations.<\/p>\n<p>WSJ Connect is still in the planning\/conceptual stages, says one source, but there is \u201cstrong interest\u201d to move the project forward. Importantly, it would leverage the WSJ brand but would be a separate property and unencumbered by the need for a paid subscription to the newspaper.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In America gli editori cercano nuove strade. In Italia &#8230; The Wall Street Journal has long envied the success of professional social network LinkedIn and its 15 million or so monthly visitors (WSJ.com has just a third of that). In late 2008 they launched WSJ Community, a social network bolted onto the main WSJ site. &#8230; <a title=\"Il Linkedin del Wall Street Journal\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2009\/07\/31\/il-linkedin-del-wall-street-journal\/\" aria-label=\"Per saperne di pi\u00f9 su Il Linkedin del Wall Street Journal\">Leggi tutto<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[201,484],"class_list":["post-12170","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-linkedin","tag-wsj"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/12170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=12170"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/12170\/revisions"}],"predecessor-version":[{"id":12172,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/12170\/revisions\/12172"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=12170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=12170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=12170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}