{"id":14892,"date":"2009-12-02T08:01:18","date_gmt":"2009-12-02T07:01:18","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=14892"},"modified":"2009-12-02T08:01:18","modified_gmt":"2009-12-02T07:01:18","slug":"arianna-huffington-a-murdoch-esci-pure-da-google","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2009\/12\/02\/arianna-huffington-a-murdoch-esci-pure-da-google\/","title":{"rendered":"Arianna Huffington a Murdoch: esci pure da Google …"},"content":{"rendered":"

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Via Paidcontent<\/a><\/p>\n

Arianna Huffington used her 25 minutes at the FTC\u2019s How Will Journalism Survive The Internet Age?<\/em> conference to take News Corp\u00a0 CEO Rupert Murdoch and his executives to task for their remarks comparing news aggregators to \u201cparasites,\u201d \u201ctech tapeworms,\u201d and \u201cthieves:\u201d \u201cApparently, some in the old media have decided that it is, in fact, an either\/or game and that the best way to save, if not journalism, at least themselves, is by pointing fingers and calling names,\u201d she said. \u201cIn most industries, if your customers were leaving in droves, you would try to figure out what to do to get them back.\u201d<\/p>\n

Huffington went on to imply that Murdoch wasn\u2019t being exactly forthright in his complaints. Not only do many News Corp. properties aggregate content themselves\u2014but Murdoch could easily stop Google and sites like the Huff Post<\/em> from pulling his content now if he wanted to. \u201cWe link to the Wall Street Journal<\/em> daily. We have never had a single complaint,\u201d she said. \u201cWe drive a lot of traffic to them and they like it.\u201d<\/p>\n

As for Murdoch\u2019s discussions with Microsoft\u00a0 about getting that company to pay it to remove its content from Google, Huffington called it one of a series of \u201cdesperate revenue models\u201d under consideration and said she did not believe it would come to pass. She noted that news publishers\u2014like the NYT<\/em>\u2014had repeatedly delayed plans to even make decisions about introducing paywalls: \u201cFree content is not without problems, but it\u2019s here to stay and publishers need to come to terms with that.\u201d<\/p>\n

Of course, the Huff Post<\/em>\u2018s free model isn\u2019t making it profits right now, although Huffington did say that the site\u2019s advertising revenue continued to increase.<\/p>\n

We didn\u2019t listen in to Murdoch\u2019s talk\u2014although according to a Dow Jones Newswires report\u2014he continued to maintain that consumers would pay for news and had harsh words for sites that he said were engaged in \u201cwholesale misappropriation\u201d of articles. \u201cThese people are not investing in journalism,\u201d Murdoch said. \u201cThey\u2019re feeding off the hard-earned efforts and investments of others.\u201d<\/p><\/blockquote>\n

Arianna Huffington scrive:\u00a0 Desperate Metaphors, Desperate Revenue Models, And The Desperate Need For Better Journalism<\/a><\/p>\n

Ever since we decided to launch the Huffington Post, I’ve talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).<\/p>\n

And with so many traditional media companies adapting to the new realities, it was ridiculous to engage in an us vs. them, old media vs. new media argument. Either\/or was the wrong way to look at things.<\/p>\n

But playing nice has increasingly become a one-way street — suddenly the air is filled with shrill, nonsensical, and misplaced verbal assaults on those in the new media.<\/p>\n

Apparently, some in the old media have decided that it is, in fact, an either\/or game and that the best way to save, if not journalism, at least themselves, is by pointing fingers and calling names. It’s a tactic familiar to schoolyard inhabitants everywhere: when all else fails, reach for the nearest insult and throw it around indiscriminately.<\/p>\n

So now sites that aggregate the news have become, in the words of Rupert Murdoch and his team, “parasites,” “content kleptomaniacs,” “vampires,” “tech tapeworms in the intestines of the Internets,” and, of course, thieves who “steal all our copyright.”<\/p>\n

It’s the news industry equivalent of “your mama wears army boots!” Although, not quite as persuasive.<\/p>\n

In most industries, if your customers were leaving in droves, you would try to figure out what to do to get them back. Not in the media. They’d rather accuse aggregators of stealing their content.<\/p>\n

Of course, any site can shut down the indexing of its content by Google any time it wants with a simple “disallow” in its robots.txt file. But be careful what you wish for because as soon as you do that, and start denying your content to other sites that aggregate and link back to the original source, you stand to lose a large part of your traffic overnight. But as they say in Australia: “Good on ya.” Of course as someone who cares deeply about the future of this country, I’d say that having Glenn Beck not searchable by Google is an entirely good thing. But a good business move? Not so much.<\/p>\n

Thinking that removing your content from Google will somehow keep it “exclusive” shows a fundamental lack of understanding of the web and how it works. As an experiment, Google the key terms from any interesting story currently kept behind a paywall, on the Wall Street Journal<\/em>, for instance. And imagine no News Corp. source being included in the search results. You’d still get dozens and dozens of links to other sources — including many of the biggest news sites — writing about the story, riffing on it, quoting from it, and commenting on the key facts in it. So what are you going to do, try to make the case that no one should be able to talk about or write about or comment on or report on the stories you make them pay for? It’s a ridiculous notion.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Via Paidcontent Arianna Huffington used her 25 minutes at the FTC\u2019s How Will Journalism Survive The Internet Age? conference to take News Corp\u00a0 CEO Rupert Murdoch and his executives to task for their remarks comparing news aggregators to \u201cparasites,\u201d \u201ctech tapeworms,\u201d and \u201cthieves:\u201d \u201cApparently, some in the old media have decided that it is, in … Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[159,1128,830,775],"class_list":["post-14892","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-giornali","tag-huffington-post","tag-murdoch","tag-news"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/14892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=14892"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/14892\/revisions"}],"predecessor-version":[{"id":14894,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/14892\/revisions\/14894"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=14892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=14892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=14892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}