{"id":16074,"date":"2010-01-20T01:34:45","date_gmt":"2010-01-20T00:34:45","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=16074"},"modified":"2010-01-20T01:34:45","modified_gmt":"2010-01-20T00:34:45","slug":"i-lettori-di-google-news-non-cliccano-leggono","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/01\/20\/i-lettori-di-google-news-non-cliccano-leggono\/","title":{"rendered":"I lettori di Google News non cliccano, leggono"},"content":{"rendered":"<p>Se <a href=\"http:\/\/paidcontent.org\/article\/419-survey-many-google-news-users-dont-go-on-to-news-sites\/\">la ricerca citata da PayContent<\/a> ha fondamento le speranze degli editori di trovare ricavi dalla vendita delle informazioni on-line sono una mera chimera. In effetti moltissimi nostri comportamenti di lettura sulle directory di news sono pi\u00f9 a scorrimento veloce, che a click compulsivo.<\/p>\n<blockquote><p>Some data that is certain to be used to back up assertions that news aggregators\u2014like Google News\u2014are competing with newspaper sites as much as they are driving traffic to them. A <a title=\"survey of nearly 3,000 U.S. news consumers\" href=\"http:\/\/www.businesswire.com\/portal\/site\/home\/permalink\/?ndmViewId=news_view&amp;newsId=20100119006733&amp;newsLang=en\">survey of nearly 3,000 U.S. news consumers<\/a> by research firm <a title=\"Outsell\" href=\"http:\/\/www.outsellinc.com\/\">Outsell<\/a> shows that 44 percent of Google News visitors say they scan headlines on the site without actually going on to the news sites themselves; \u201cpower news users\u201d (people who check the news at least twice a day) are even more likely not to click. The survey also shows that search-news aggregators are increasingly being turned to as a primary source for news.<\/p>\n<p>Google contends that Google News drives billions of clicks each month to news sites, which news sites can then monetize. When we asked the company for comment today, a spokesman said, \u201cWe show just enough for users to identify the stories they\u2019re interested in\u2014a headline, a short snippet and a link to the publisher\u2019s site\u2014and we direct users to those news sites to read the stories.\u201d<!--more--><\/p>\n<p><a name=\"keep_reading\"><\/a> Worth noting here that Outsell isn\u2019t quite an impartial observer in this debate. As the company itself points out in the text of the survey report, it \u201chas long asserted that news publishers\u2014as valuable suppliers to Google\u2019s \u2018manufacturing\u2019 process, monetized largely by \u2018paid search,\u2019 deserve greater payments from the market-dominating search engine.\u201d One other caveat: The research firm asked users to comment on their news browsing behavior, instead of actually tracking i<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Se la ricerca citata da PayContent ha fondamento le speranze degli editori di trovare ricavi dalla vendita delle informazioni on-line sono una mera chimera. In effetti moltissimi nostri comportamenti di lettura sulle directory di news sono pi\u00f9 a scorrimento veloce, che a click compulsivo. Some data that is certain to be used to back up &#8230; <a title=\"I lettori di Google News non cliccano, leggono\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/01\/20\/i-lettori-di-google-news-non-cliccano-leggono\/\" aria-label=\"Per saperne di pi\u00f9 su I lettori di Google News non cliccano, leggono\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[159,1228,176,2155],"class_list":["post-16074","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-giornali","tag-google-news","tag-informazione","tag-internet"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/16074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=16074"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/16074\/revisions"}],"predecessor-version":[{"id":16076,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/16074\/revisions\/16076"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=16074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=16074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=16074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}