{"id":17777,"date":"2010-03-20T06:40:05","date_gmt":"2010-03-20T05:40:05","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=17777"},"modified":"2010-03-20T06:40:05","modified_gmt":"2010-03-20T05:40:05","slug":"il-financial-times-ha-chiuso-le-porte-agli-utenti-non-registrati","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/03\/20\/il-financial-times-ha-chiuso-le-porte-agli-utenti-non-registrati\/","title":{"rendered":"Il Financial Times ha chiuso le porte agli utenti non registrati"},"content":{"rendered":"<p>L&#8217;idea del <a href=\"http:\/\/www.ft.com\">FT<\/a> \u00e8 quella di puntare alla comunit\u00e0 e alla segmentazione dei suoi lettori free, modificando con intelligenza <a href=\"http:\/\/googlenewsblog.blogspot.com\/2009\/12\/update-to-first-click-free.html\">il modello First Click free<\/a> di Google (<a href=\"http:\/\/paidcontent.org\/article\/419-ft.com-takes-free-articles-away-from-unregistered-users-except-via-sear\/\">via Paid Content<\/a>)<\/p>\n<blockquote><p>The free articles for free-registered readers has also been  reduced to 10 a month. But unregistered readers who come via  Google, will still get five free  articles, under its adoption of Google\u2019s modified First-Click-Free scheme.<\/p>\n<p>FT.com wants readers to register for free because it gives  the paper valuable demographic data with which to target  advertisers\u2019 ads and special offers for its own subscription  package. It now has 1.9 million users with  free accounts, which has helped it grow to 121,000 paying  subscribers.<\/p><\/blockquote>\n<p><a name=\"keep_reading\"><\/a><\/p>\n<blockquote><p>In 2007, the site introduced this access model to give five free  articles a month to casual readers, and 25 to free-registered users, as  incentives to subscribe. But, watching its paying customers grow since then, it reduced the five free articles to one a month, and now  to none. Now the Financial Times is getting really bullish about its  web access model. In another tweak, it\u2019s now ensuring that no free articles are on offer to non-registered users.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;idea del FT \u00e8 quella di puntare alla comunit\u00e0 e alla segmentazione dei suoi lettori free, modificando con intelligenza il modello First Click free di Google (via Paid Content) The free articles for free-registered readers has also been reduced to 10 a month. But unregistered readers who come via Google, will still get five free &#8230; <a title=\"Il Financial Times ha chiuso le porte agli utenti non registrati\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/03\/20\/il-financial-times-ha-chiuso-le-porte-agli-utenti-non-registrati\/\" aria-label=\"Per saperne di pi\u00f9 su Il Financial Times ha chiuso le porte agli utenti non registrati\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[1318,1320,2155],"class_list":["post-17777","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-business-model","tag-financial-times","tag-internet"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/17777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=17777"}],"version-history":[{"count":1,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/17777\/revisions"}],"predecessor-version":[{"id":17778,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/17777\/revisions\/17778"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=17777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=17777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=17777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}