{"id":17861,"date":"2010-03-25T07:27:15","date_gmt":"2010-03-25T06:27:15","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=17861"},"modified":"2010-03-25T07:27:15","modified_gmt":"2010-03-25T06:27:15","slug":"i-consuntivi-dellanno-terribile-dei-giornali-usa","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/03\/25\/i-consuntivi-dellanno-terribile-dei-giornali-usa\/","title":{"rendered":"I consuntivi dell&#8217;anno terribile dei giornali USA"},"content":{"rendered":"<div>\n<p><a href=\"http:\/\/mediadecoder.blogs.nytimes.com\/2010\/03\/24\/its-official-2009-was-worst-year-for-the-newpaper-business-in-decades\/\">Via NYT<\/a><\/p>\n<blockquote><p>It\u2019s no surprise that 2009 was the worst year the newspaper  business has had in decades, but the scale of the damage, shown in  figures <a href=\"http:\/\/www.naa.org\/TrendsandNumbers\/Advertising-Expenditures.aspx\">released  Wednesday<\/a> by the Newspaper Association of America, is stunning.<\/p>\n<p>Advertising revenue fell 27.2 percent, or more than $10 billion, from  2008 \u2013 which was, at the time, the industry\u2019s worst year since the  Depression. From its peak in 2005, newspaper ad revenue dropped 44.2  percent, from more than $49.4 billion to less than $27.6 billion last  year. The last time advertisers spent less on newspapers was in 1986.<\/p>\n<p>Online ad revenue, long the fast-rising hope of a deeply troubled  industry, fell 11.8 percent last year, though some publishers say that  it is growing again in 2010. Internet ads accounted for 10 percent of  all newspaper ad revenue.<\/p>\n<p>Money made from print ads, which remains the bulk of newspaper revenue,  dropped 28.2; the limited information released so far this year  indicates that it is still dropping, but at a much slower pace than in  the last two years.<\/p>\n<p>Classified ads, the category most affected by migration to the  Internet, fell 38.1 percent last year. Since 2000, classified revenue is  down by more than two-thirds.<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Via NYT It\u2019s no surprise that 2009 was the worst year the newspaper business has had in decades, but the scale of the damage, shown in figures released Wednesday by the Newspaper Association of America, is stunning. Advertising revenue fell 27.2 percent, or more than $10 billion, from 2008 \u2013 which was, at the time, &#8230; <a title=\"I consuntivi dell&#8217;anno terribile dei giornali USA\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/03\/25\/i-consuntivi-dellanno-terribile-dei-giornali-usa\/\" aria-label=\"Per saperne di pi\u00f9 su I consuntivi dell&#8217;anno terribile dei giornali USA\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[159,2155],"class_list":["post-17861","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-giornali","tag-internet"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/17861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=17861"}],"version-history":[{"count":1,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/17861\/revisions"}],"predecessor-version":[{"id":17862,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/17861\/revisions\/17862"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=17861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=17861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=17861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}