{"id":19229,"date":"2010-05-21T22:01:49","date_gmt":"2010-05-21T20:01:49","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=19229"},"modified":"2010-05-21T22:01:49","modified_gmt":"2010-05-21T20:01:49","slug":"google-vuole-sbaragliare-tutti-con-un-adwords-da-televisione","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/05\/21\/google-vuole-sbaragliare-tutti-con-un-adwords-da-televisione\/","title":{"rendered":"Google vuole sbaragliare tutti con un Adwords da televisione"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.com\/2010\/05\/20\/schmidt-says-google-tv-ads-will-be-a-cash-machine\/?utm_source=gigaom&amp;utm_medium=recent-posts\">Via GigaOM<\/a><\/p>\n<blockquote><p>Television may have been around for half a century or so, but Eric  Schmidt thinks Google  TV can one-up regular television \u2014 at least when  it comes to advertising. Why? Because it can target ads the same way  Google does online, and thus make them more relevant and more valuable  to advertisers. In an interview with Fox Business Network, the Google  CEO said that Google TV is about \u201cbuilding a platform with millions of  people using these technologies\u201d and that when you have that many people  using something there are plenty of ways to make money from it. \u201cOur  advertising is targeted,\u201d he said, and therefore \u201cwe can do even more  relevant television advertising, which should be worth a lot of money.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Via GigaOM Television may have been around for half a century or so, but Eric Schmidt thinks Google TV can one-up regular television \u2014 at least when it comes to advertising. Why? Because it can target ads the same way Google does online, and thus make them more relevant and more valuable to advertisers. In &#8230; <a title=\"Google vuole sbaragliare tutti con un Adwords da televisione\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/05\/21\/google-vuole-sbaragliare-tutti-con-un-adwords-da-televisione\/\" aria-label=\"Per saperne di pi\u00f9 su Google vuole sbaragliare tutti con un Adwords da televisione\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[1379,162,332],"class_list":["post-19229","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-advertisin","tag-google","tag-televisione"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/19229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=19229"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/19229\/revisions"}],"predecessor-version":[{"id":19231,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/19229\/revisions\/19231"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=19229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=19229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=19229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}