{"id":19510,"date":"2010-06-02T16:00:07","date_gmt":"2010-06-02T14:00:07","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=19510"},"modified":"2010-06-01T16:04:58","modified_gmt":"2010-06-01T14:04:58","slug":"i-contenuti-a-pagamento-e-i-contenuti-gratuiti-a-braccetto","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/06\/02\/i-contenuti-a-pagamento-e-i-contenuti-gratuiti-a-braccetto\/","title":{"rendered":"I contenuti a pagamento e i contenuti gratuiti a braccetto"},"content":{"rendered":"<p><a href=\"http:\/\/www.kippreport.com\/2010\/05\/%E2%80%98this-could-be-very-interesting%E2%80%99\/3\/\">Via kippreport.com<\/a><\/p>\n<blockquote><p>Can paywalls work?<\/p>\n<p>They are going in the opposite way to the natural traffic, the  natural flow of digital, which is all about mutualization, about  increasing scale, about building communities.<\/p>\n<p>We don\u2019t think the paying-for-content mechanics work for us. That\u2019s  not to say it won\u2019t work for Murdoch. He\u2019s got a bigger spread of  different properties (he\u2019s got Sky, Fox, Penguin Books). I don\u2019t know  how they are planning to charge for content, but I am sure it will  involve some very clever packaging by the very clever guys who work at  News International. And if he does turn it round, if he makes it work,  then we reserve the right to change our mind.<\/p>\n<p>What will News International\u2019s paywalls mean for you?<\/p>\n<p>It\u2019s going to be an interesting time for us because it\u2019s obviously no  secret that if Murdoch starts charging for his sites in the UK, then  what happens to our traffic? It goes up. We can monetize that. And gain  influence. And reach out to different people. And build our communities.  So it could be a very interesting time for us.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Via kippreport.com Can paywalls work? They are going in the opposite way to the natural traffic, the natural flow of digital, which is all about mutualization, about increasing scale, about building communities. We don\u2019t think the paying-for-content mechanics work for us. That\u2019s not to say it won\u2019t work for Murdoch. He\u2019s got a bigger spread &#8230; <a title=\"I contenuti a pagamento e i contenuti gratuiti a braccetto\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/06\/02\/i-contenuti-a-pagamento-e-i-contenuti-gratuiti-a-braccetto\/\" aria-label=\"Per saperne di pi\u00f9 su I contenuti a pagamento e i contenuti gratuiti a braccetto\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,6,30],"tags":[905,160],"class_list":["post-19510","post","type-post","status-publish","format-standard","hentry","category-economia","category-internet","category-media","tag-editori","tag-giornalismo"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/19510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=19510"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/19510\/revisions"}],"predecessor-version":[{"id":19512,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/19510\/revisions\/19512"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=19510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=19510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=19510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}