![\"\"](\"http:\/\/www.wired.com\/magazine\/wp-content\/images\/18-09\/ff_webrip_chart2.jpg\" "\\"wired\\"")
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Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services \u2014 think apps \u2014 are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures.<\/p>\n
You wake up and check your email on your bedside iPad \u2014 that\u2019s one app. During breakfast you browse Facebook, Twitter, and The New York Times \u2014 three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix\u2019s streaming service. You\u2019ve spent the day on the Internet \u2014 but not on the Web. And you are not alone.
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\nThis is not a trivial distinction. Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display. It\u2019s driven primarily by the rise of the iPhone model of mobile computing, and it\u2019s a world Google can\u2019t crawl, one where HTML doesn\u2019t rule. And it\u2019s the world that consumers are increasingly choosing, not because they\u2019re rejecting the idea of the Web but because these dedicated platforms often just work better or fit better into their lives (the screen comes to them, they don\u2019t have to go to the screen). The fact that it\u2019s easier for companies to make money on these platforms only cements the trend. Producers and consumers agree: The Web is not the culmination of the digital revolution.\u2014A decade ago, the ascent of the Web browser as the center of the computing world appeared inevitable. It seemed just a matter of time before the Web replaced PC application software and reduced operating systems to a \u201cpoorly debugged set of device drivers,\u201d as Netscape cofounder Marc Andreessen famously said. First Java, then Flash, then Ajax, then HTML5 \u2014 increasingly interactive online code \u2014 promised to put all apps in the cloud and replace the desktop with the webtop. Open, free, and out of control.<\/p>\n
But there has always been an alternative path, one that saw the Web as a worthy tool but not the whole toolkit. In 1997, Wired published a now-infamous \u201cPush!\u201d cover story, which suggested that it was time to \u201ckiss your browser goodbye.\u201d The argument then was that \u201cpush\u201d technologies such as PointCast and Microsoft\u2019s Active Desktop would create a \u201cradical future of media beyond the Web.\u201d<\/p>\n
\u201cSure, we\u2019ll always have Web pages. We still have postcards and telegrams, don\u2019t we? But the center of interactive media \u2014 increasingly, the center of gravity of all media \u2014 is moving to a post-HTML environment,\u201d we promised nearly a decade and half ago. The examples of the time were a bit silly \u2014 a \u201c3-D furry-muckers VR space\u201d and \u201cheadlines sent to a pager\u201d \u2014 but the point was altogether prescient: a glimpse of the machine-to-machine future that would be less about browsing and more about getting.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Chris Anderson via Wired.com Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services \u2014 think apps \u2014 are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed … Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2155,363,372],"class_list":["post-20834","post","type-post","status-publish","format-standard","hentry","category-internet","tag-internet","tag-web","tag-wired"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/20834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=20834"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/20834\/revisions"}],"predecessor-version":[{"id":20836,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/20834\/revisions\/20836"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=20834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=20834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=20834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}