{"id":21584,"date":"2010-10-02T04:18:53","date_gmt":"2010-10-02T02:18:53","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=21584"},"modified":"2010-10-02T04:18:53","modified_gmt":"2010-10-02T02:18:53","slug":"che-pensano-quelli-che-hanno-un-ipad","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/10\/02\/che-pensano-quelli-che-hanno-un-ipad\/","title":{"rendered":"Che pensano quelli che hanno un Ipad"},"content":{"rendered":"<p><a href=\"http:\/\/www.npdgroupblog.com\/2010\/09\/i-own-an-ipad-so-what-do-i-do-with-it\/\">Via NPD blog<\/a><\/p>\n<blockquote><p>Almost 80 percent of early adopters were very satisfied with their  iPad versus 65 percent of those who bought it after launch. What makes  those numbers so intriguing is that they feed into some very interesting  usage numbers. Early adopters are now using their iPads for more than  18 hours\/week, and for almost one-third of them that time is increasing.  Clearly early adopters love their iPads and are finding increased  opportunities to use them. Overall, as one might expect, the top three  things consumers are doing with their iPads during that time are surfing  the web, doing email, and playing games (and this is precisely why  these devices pose a long-term threat to the notebook\/netbook\/handheld  market).<\/p>\n<p>But there are nuances within the different consumers that make the  demise of other devices not quite as inevitable. For example, while  those standard activities are done in similar proportion among initial  buyers and latecomers, the initial buyers are much more likely to be  interacting with more advanced multimedia features than their late  buying counterparts. Early adopters were 44 percent more likely to watch  YouTube videos, 50 percent more likely to watch movies, 60 percent more  likely to watch TV shows, and 38 percent more likely to be reading  e-books. That type of iPad usage behavior is a dagger at the heart of  the usage model for netbooks and secondary notebook computers. Watching  video on a device like this has always been a personal activity, and  since 20 percent of users\u2019 time with the iPad was spent with it in bed,  only slightly less than the 25 percent of time consumers spent with  their iPad in a stationary surface mode, it is obvious that the iPad  form factor makes people feel warm and cuddly.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Via NPD blog Almost 80 percent of early adopters were very satisfied with their iPad versus 65 percent of those who bought it after launch. What makes those numbers so intriguing is that they feed into some very interesting usage numbers. Early adopters are now using their iPads for more than 18 hours\/week, and for &#8230; <a title=\"Che pensano quelli che hanno un Ipad\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/10\/02\/che-pensano-quelli-che-hanno-un-ipad\/\" aria-label=\"Per saperne di pi\u00f9 su Che pensano quelli che hanno un Ipad\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1236],"class_list":["post-21584","post","type-post","status-publish","format-standard","hentry","category-mobile","tag-ipad"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/21584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=21584"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/21584\/revisions"}],"predecessor-version":[{"id":21586,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/21584\/revisions\/21586"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=21584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=21584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=21584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}