{"id":22550,"date":"2010-11-25T02:05:50","date_gmt":"2010-11-25T01:05:50","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=22550"},"modified":"2010-11-25T04:19:28","modified_gmt":"2010-11-25T03:19:28","slug":"il-plugin-che-gestisce-due-titoli-a-pubblicazione-casuale","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2010\/11\/25\/il-plugin-che-gestisce-due-titoli-a-pubblicazione-casuale\/","title":{"rendered":"Il plugin che gestisce due titoli a pubblicazione casuale"},"content":{"rendered":"<p><a href=\"http:\/\/www.niemanlab.org\/2010\/11\/ab-testing-for-headlines-now-available-for-wordpress\/\">Via NJL<\/a><\/p>\n<blockquote><p>Audience data is the new currency in journalism. I don\u2019t just mean  the traditional Costco buy-in-bulk kind \u2014 \u201cour readers are 52 percent  male, 46 percent over $75,000 household income, 14 percent under age  35,\u201d and so on. I mean data that looks at how individual readers interact with individual pieces of content. And beyond that shift there\u2019s also the move from observational data \u2014\u00a0watching what your audience does \u2014 to experimental data, testing various ways of presenting or structuring content to see what works and what doesn\u2019t.<\/p>\n<p>My desire for more experimental data is one reason why I\u2019m very happy  to point you to a new resource for sites built on WordPress (like this  one): <a href=\"http:\/\/www.cogmap.com\/blog\/wordpress-headline-split-tester\/\">a new Headline Split Tester plugin<\/a>, built by <a href=\"http:\/\/twitter.com\/bhalliburton\">Brent Halliburton<\/a> and <a href=\"http:\/\/twitter.com\/peterbessman\">Peter Bessman<\/a>, two Baltimore developers.<\/p>\n<p>Not sure if you want a straight, newsy  headline or something with a little more pizzazz? Something  keyword-dense and SEO friendly or something more feature-y? <a href=\"http:\/\/wordpress.org\/extend\/plugins\/headline-split-tester\/\">This plugin<\/a> lets you write two headlines for each post and have them presented at  random to readers. The plugin records how often each version of the  headline has been clicked and, once it has enough data, swaps full-time  to the most effective one.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Via NJL Audience data is the new currency in journalism. I don\u2019t just mean the traditional Costco buy-in-bulk kind \u2014 \u201cour readers are 52 percent male, 46 percent over $75,000 household income, 14 percent under age 35,\u201d and so on. I mean data that looks at how individual readers interact with individual pieces of content. &#8230; <a title=\"Il plugin che gestisce due titoli a pubblicazione casuale\" class=\"read-more\" href=\"https:\/\/www.pasteris.it\/blog\/2010\/11\/25\/il-plugin-che-gestisce-due-titoli-a-pubblicazione-casuale\/\" aria-label=\"Per saperne di pi\u00f9 su Il plugin che gestisce due titoli a pubblicazione casuale\">Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6,30,13],"tags":[1147,160,374],"class_list":["post-22550","post","type-post","status-publish","format-standard","hentry","category-blog","category-internet","category-media","category-multimedia","tag-cms","tag-giornalismo","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/22550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=22550"}],"version-history":[{"count":5,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/22550\/revisions"}],"predecessor-version":[{"id":22552,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/22550\/revisions\/22552"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=22550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=22550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=22550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}