{"id":27878,"date":"2011-12-30T13:19:41","date_gmt":"2011-12-30T12:19:41","guid":{"rendered":"http:\/\/www.pasteris.it\/blog\/?p=27878"},"modified":"2011-12-30T13:19:41","modified_gmt":"2011-12-30T12:19:41","slug":"verso-la-fine-dei-blog-tecnologici-o-no","status":"publish","type":"post","link":"https:\/\/www.pasteris.it\/blog\/2011\/12\/30\/verso-la-fine-dei-blog-tecnologici-o-no\/","title":{"rendered":"Verso la fine dei blog tecnologici ? O no ?"},"content":{"rendered":"

Via Webstrategist<\/a><\/p>\n

That\u2019s right. We\u2019re at the end of an important period. The tech blogosphere as we know it, is over. Four Trends Show the End of this Era: Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different business models emerge as innovators pioneer a new medium. I first had this discussion with Chris Saad, which triggered some thinking on my end. I asked some of the foremost tech bloggers of \u00a0their opinion, and found four clear trends on why the Golden Era of Tech Blogging is over, here\u2019s what\u2019s shaping this change:<\/p>\n

Trend 1: Corporate acquisitions stymie innovation
\nOver the last few quarters, there\u2019s been considerable acquisitions of organized blogs (which are more akin to news sites now-a-days), most notable, we\u2019ve seen Techcrunch, who claimed annual revenues of about 10 mil a year, being acquired by AOL. \u00a0Yet these purchases are quite common, as AOL has acquired \u00a0Engadget in 2005, and also Huffington Post in 2011. \u00a0Just two weeks ago, another larger tech blog that has enterprise focus Read Write Web was just sold to Say Media. \u00a0What typically happens when these acquisitions happen? Often the star talent, or founding team is pressured out, takes a back seat while corporate business development teams match existing advertising inventory to a new found audience \u2013forever changing the DNA of what created these startups. Lastly, acquisitions often force a conservative mindset over startups, because the purchase is focused on strengths of an asset, the mindset of \u2018don\u2019t break it\u2019, keeps the culture to focus on the status quo. As acquisitions occur, innovation decreases.<\/p>\n

Trend 2: Tech blogs are experiencing major talent turnover
\nPerhaps they were forced out, or maybe they saw the writing on the wall, but lately, we\u2019ve seen a major change up in the all-star lineup of tech blogs. Just a few weeks before the acquisition of Read Write Web, the Senior Writer, Marshall Kirkpatrick separated ways (edit: he\u2019s still writing at RWW, part time)\u00a0now focused on building a product and company called Plexus Engine. Furthermore, Editor-at-Large of Mashable, Ben Parr separated ways from Mashable, yet continues to blog on his personal site. The most discussed exodus is a majority of the Techcrunch staff leaving, from founder Michael Arrington, CEO Heather Harde, top writer Sarah Lacy, and star journalist MG Siegler. Yet despite this loss, they acquired Eric Eldon, Josh Constine (both of Inside Facebook) and Sarah Perez (formerly of RWW) into the Techcrunch fold. Ben Parr himself listed out in greater detail all the people movements in the tech blogging space, there\u2019s no doubt a shakeup occurring. \u00a0The talent shakeup is normal after several exits occur \u2013with new stars moving on to new business models.<\/p>\n

Trend 3: The audience needs have changed, they want: faster, smaller, and social
\nFirst of all, congrats if you\u2019ve read this far! I\u2019d assert you\u2019re one of the few. I asked Ben Metcalfe (former MySpace and BBC) his opinion, and he says: \u201cAttention is too fragmented now. There are just so many blogs\/news websites\/sources vying for your attention that you can\u2019t read them all and build up the kind of relationship that you once could when the size of the universe was degrees of magnitude smaller.\u201d As attention spans wane, readers want smaller, shorter bits of content, and this is why we\u2019re seeing the growth in behaviors that social networks provide: commenting, sharing, images. I heard from Robert Scoble, who\u2019s noticed a shift that, \u201c\u2026when I write something on Twitter,Facebook, Quora, or Google+ I get immediate feedback. I get thousands of views very quickly and get distribution through things like Google\u2019s Currents or Flipboard readers. Blogging seems to have struggled in some of these areas.\u201d As a result, content needs are smaller and shorter, as I\u2019ve noted in the rise of inforgraphics. Even the content strategy of Mashable is changing, their new direction is more akin to digital lifestyle \u2013not just social media.<\/p>\n

Trend 4: As space matures, business models solidify \u2013giving room for new disruptors
\nThis is a normal business trend in any new industry: New entrants, formalization of a new business models, and a series of business exists. Unless these authors been able to make blogging part of their business model, sustaining blogging is a challenge. Yet, let\u2019s look at the data, in Technorati\u2019s state of the Blogosphere for 2011 they reported that despite bloggers are publishing more, \u201cOverall, fewer bloggers reported this year that they are making a living via their blogs.\u201d In fact, this maturation of the tech blogosphere is a aligned to a normal cycle of industry maturing, emergence, many fail, some develop disruptive business models, and some exit. I heard from father of the Social Media Club, Chris Heuer who told me that \u201cBlogging, and Social Media broadly, is past adolescence and into young adulthood, maybe even getting ready to go off to college. Going by our early measure of where are we compared to the dotcom era, I\u2019d say we are about 2000, but without the irrational exuberance.\u201d I agree with Chris and to illustrate this point, I\u2019ve noticed that long gone is the scrappy new media entrepreneurs like Arrington who built a decent sized empire, cashed out, and moved on to to a traditional industry like venture capital.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Via Webstrategist That\u2019s right. We\u2019re at the end of an important period. The tech blogosphere as we know it, is over. Four Trends Show the End of this Era: Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different … Leggi tutto<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,17,6,19],"tags":[2157,2164],"class_list":["post-27878","post","type-post","status-publish","format-standard","hentry","category-blog","category-economia","category-internet","category-tecnologia","tag-blog","tag-tecnologia"],"_links":{"self":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/27878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/comments?post=27878"}],"version-history":[{"count":2,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/27878\/revisions"}],"predecessor-version":[{"id":27880,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/posts\/27878\/revisions\/27880"}],"wp:attachment":[{"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/media?parent=27878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/categories?post=27878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pasteris.it\/blog\/wp-json\/wp\/v2\/tags?post=27878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}