Vittorio Pasteris

Benvenuto nel blog di Vittorio Pasteris ! Se vuoi essere aggiornato sulle ultime notizie di questo blog Iscriviti al suo feed RSS

Via GigaOM

Television may have been around for half a century or so, but Eric Schmidt thinks Google TV can one-up regular television — at least when it comes to advertising. Why? Because it can target ads the same way Google does online, and thus make them more relevant and more valuable to advertisers. In an interview with Fox Business Network, the Google CEO said that Google TV is about “building a platform with millions of people using these technologies” and that when you have that many people using something there are plenty of ways to make money from it. “Our advertising is targeted,” he said, and therefore “we can do even more relevant television advertising, which should be worth a lot of money.”