1. Create a new device category around personal media. Today, people spend as much as five or six hours a day with media (most of it video, next with audio, then with text—younger consumers spend as much as seven hours a day on media, including social media, much of it overlapping with other media).
2. Work its user-experience magic on connectivity. Among the most hotly debated questions about the tablet is what flavor of connectivity it will possess, which mobile operator(s) may play a role, and what that role may be.
3. Break open the meaning of the word “device.” All along, we’ve talked about this device as if it were a single form factor that would define a new era in media use and connectivity. But the future of selling devices is not in selling single devices; instead, it lies in selling device-based experiences, where families of devices work together to give consumers what they really want.