Confessioni di un commesso di un Apple Store

Di   18 Febbraio 2011
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Già a Torino qualche dipendente si era confessato, ora un anonimo commesso racconta il suo quotidiano

We are completely in the dark until they do a keynote speech. We have no idea what is coming and are not allowed to openly speculate. You can get into serious trouble if you speculate—especially to a customer. I am asked five times per day about the next iPad or iPhone, and I quite simply don’t know. But I would be in huge trouble if I said something like “The next iPad is going to have a camera.” I actually avoid the technology section of the newspaper so I have no points of view to accidentally comment with or drop into conversation. I’d rather just be dumb about it.

The day of a big keynote, everybody at the store watches it. It’s also really easy to get out of work that day by saying you want to watch the keynote from home. They’ll never say no. Then they’ll start preparing us for the big launch and start scheduling crazy shifts. During the iPhone 4 launch, they brought us food—and good food! Somebody told me that the 5th Avenue store in New York had a masseuse during one launch, and that another store had a kiddie pool full of goldfish as, like, a Zen thing. They also really emphasize how important it is for us to stay hydrated, and we can get big bonuses if we work really long hours on a launch day.