If you were gearing up to launch a tablet computer — and these days, who isn’t? — who would you hire to market it? One obvious candidate would be Michael Tchao, one of the original developers of Apple’s groundbreaking but failed Newton personal digital assistant.
Mr. Tchao joined Apple on Monday as vice president of product marketing, Steve Dowling, an Apple spokesman, confirmed. He will report to Phil Schiller, a senior vice president. Mr. Tchao is returning to his old Cupertino stomping grounds after an absence of 15 years.
During that time, he has had a high-profile career, most recently as the general manager of Nike Techlab, the company’s technology arm, which designed armbands and sneakers that integrate with the iPod.