After promising to deliver its take on Amazon’s Kindle for a couple of years, Plastic Logic is finally delivering: Here comes the Que proReader, which the company promises is “more than an eReader”–it’s a “paperless briefcase.”
So what does that mean?
At this point, Plastic Logic, which has raised more than $200 million from investors, is well behind Amazon (AMZN), Sony (SNE) and even Barnes & Noble (BKS). So the company is trying to distinguish the Que by positioning it as a “business” device. Which also means expensive: Plastic Logic is asking consumers to pay up to $800 for the initial versions.
The big idea: Not only can you read your books and newspapers on the device, which features a touchscreen and e-ink display, but you can work on Microsoft (MSFT) Word, Excel, etc., documents. Plastic Logic also promises “interoperability” with Research In Motion’s (RIM) BlackBerry, though it is a little vague about how this will work.
That is, the company is positioning the Que as something akin to a netbook that happens not to have a keyboard