A new study confirms what some in the technology industry have long sensed: Apple commands an inordinate amount of the media’s attention.
A yearlong look at technology news coverage by the Pew Research Center’s Project for Excellence in Journalism found that 15.1 percent of tech articles were primarily about Apple; 11.4 percent were about Google; and a meager 3 percent were about Microsoft.
It’s not as if Microsoft lacks for public relations people. But Apple is especially effective at seizing journalists’ attention, said Amy S. Mitchell, the deputy director of the Project for Excellence in Journalism, citing the anticipation for new devices and Apple’s “very public way of releasing products.”
Apple software powers only a tiny slice of the world’s computers, an area dominated by Microsoft. But its popular and innovative iPods and iPhones helped Apple exceed Microsoft’s market capitalization earlier this year. Ms. Mitchell said she was surprised by the extent of Apple’s domination of the media’s diet, “even over Google.”