Murdoch e l’Ipad che mangia la carta

Di   15 Novembre 2010
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ViaTelegraph

Speaking at the Monaco Media Forum, Mr Murdoch’s comments follow NewsCorp’s decision in June to put the websites of The Times and Sunday Times newspapers behind a pay wall. Mr Murdoch said he welcomed the opportunity to sell the papers’ content through Apple’s iTunes online store, despite Apple taking 30pc of the publisher’s revenue.

“We go to the iTunes store because it’s frictionless. It charges a percentage but the guy on the newstand and the newsagent charge a percentage, and they don’t even merchandise it properly,” he told the forum.

But he said apps for mobile devices, with which readers typically engage far more than they do with computer websites, were more dangerous to print sales.