EBay Inc has acquired shopping engine Milo.com, underscoring the growing allure of local services even as fellow Internet giant Google ponders buying discount coupon site Groupon Shares in eBay rose over 2 percent. EBay, whose marketplaces site connects buyers with sellers of a vast array of goods, said on Thursday it planned to integrate Milo’s local product feeds onto its own site, as well as its mobile applications.
Milo lets users see in real time whether goods they seek are available in neighborhood stores. The company has more than 140 retail partners, including 90 small and medium-sized businesses, making up about 50,000 stores across the country. “Milo’s mission is to bring every product, on every shelf, of every store in the physical world onto the Internet,” Palo Alto-based Milo says on its website.