If I were to tell you that Apple’s app economy was worth more than $2.5 $2.4 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that! According to mobile advertising startup AdMob, there are some $200 million worth of applications sold in Apple’s iPhone store every month, or about $2.4 billion a year. Just to put that in context, Apple says about 1.5 billion apps have been downloaded from the App Store. In comparison, the Android marketplace brings in about $5 million a month or on a run rate to do $60 million in a year, AdMob says. I bet that number rises up sharply once more handsets come to market. As you know, Motorola is announcing its new Android handsets at our Mobilize 09 conference on September 10.
Each month, Android and iPhone users download approximately 10 new apps, while iPod touch owners download an average of 18.
Android and iPhone users download eight new free apps per month vs. iPod touch owners, who download twice as many. The iPod Touch application activity can also be correlated with the sharp increase in Wi-Fi usage from these portable devices, something we’ve noted in recent posts.
Nearly 50 percent of iPhone users and 40 percent of iPod touch users buy at least one app every month vs. 19 percent of Android-based phone owners.