The chief executive of Google has a message for the staggering newspaper industry: Things will get better. But, Google CEO Eric Schmidt told a group of industry brass Sunday evening, that will mean big changes to the news business and Google will continue being an integral part of those changes.
Newspapers, he said, will make money once again. But it will be from online advertisements and an altered subscription model. “We have a business model problem, we don’t have a news problem,” Schmidt said. Speaking to the American Society of News Editors’ annual convention at the J.W. Marriott in downtown Washington, Schmidt showered praise on the industry, calling journalism an “art.” Schmidt said he reads three newspapers, and called their work indispensible. And he blasted blogs, saying that any questions about the value of newspaper editors can be answered: “look at the blog world.”
“High quality journalism will triumph,” he said. But along with that praise came advice about how the business should change. Organizations should refocus their attention on personalizing content and disseminating news through mobile devices, he said –businesses in which Google is heavily involved.
Schmidt told the mostly full ballroom at the ASNE annual convention that “new forms of making money will develop,” and that Google is working on those forms, but he declined to divulge many details about that work. “The web can ultimately be very good for news,” Schmidt said. “Think about it, you have more readers than ever, you have more sources than ever, for sure you have more ways to report and new forms of money – new forms of making money will develop.
Terrore diffuso in alcune testate italiane :-)