Last week, the Guardian launched a network of science blogs with a goal that perfectly mixed science with blog: “We aim to entertain, enrage and inform.” Now, on the paper’s website, you can find hosted content from four popular and well-respected blogs: “Life and Physics” by Jon Butterworth, a physics professor at University College of London who does work with the Large Hadron Collider at CERN; “The Lay Scientist,” the pop-science-potpourri blog by researcher and science writer Martin Robbins; the science policy blog “Political science” by former MP Evan Harris; and “Punctuated Equilibrium,” by the evolutionary biologist known as Grrrl Scientist.
The idea is both to harness scientific expertise and, at the same time, to diffuse it. “This network of blogs is not just for other science bloggers to read; it’s not just for other scientists,” says Alok Jha, a science and environment correspondent who came up with the idea for the network and now — in addition to his reporting and writing duties — is overseeing its implementation. The network is intended to reach — and entertain/enrage/inform — as many people as possible. “We’re a mainstream newspaper,” he notes, “so everything we do has to come about through that prism.” The network also marks another small shift in the media ecosystem: the media behemoth and independent bloggers, collaborating for audiences rather than competing for them.
If that sounds familiar, it may be because the new network is a direct response to Guardian editor Alan Rusbridger’s goal of journalistic “mutualization.” (Okay, okay: mutualiSation.) “It’s good to have criticism from scientists when we do things wrong,” Jha notes, “but it’s also good to have them understand how we write things — and give them a chance to do it.” Guardian reporters don’t spend days in the control room at CERN; someone who does, though, is Jon Butterworth. Having him and his fellow scientists as part of an extended network of Guardian writers benefits both the paper and its readers. “The science desk here will essentially become a channel for these guys to report from their worlds they’re all seeing,” Jha notes. The scientists “are going to lend a bit of their stardust to us”; in return, they’ll get exposure not just to a broader readership, but to a more diverse one, as well.