Of course, even with their current, monochromatic text, e-book readers have already been strong sellers, said Vinita Jakhanwal, director of small and medium displays at the market researcher iSuppli. Worldwide shipments have risen quickly — to 11 million in 2010, from 5 million in 2009, she said, with 15 million predicted for 2011.
But the popularity of the Apple iPad, on which people can read books, surf the Internet, watch videos and enjoy thousands of apps — all in full color — has shaken up the market. “It’s forced e-book reader manufacturers to innovate,” said Paul Semenza, a senior vice president for DisplaySearch, an industry researcher in Santa Clara, Calif.
Major e-reader companies like Amazon.com, which sells the Kindle, and Barnes & Noble, seller of the Nook, have not announced that they are offering color versions, or that they are committed to a specific technology for doing so. But some smaller entrants in the market have said they will be using liquid crystal displays, just as the iPad does.
Biblet, l’ebook store secondo Telecomitalia
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