New York Times Co. said in a survey of print subscribers that it’s considering a $5 monthly fee for access to its namesake newspaper’s Web site.
Times Co. also asked whether subscribers would be willing to pay a discounted fee of $2.50 a month for access to the site, in the poll confirmed today by Catherine Mathis, a company spokeswoman. Nytimes.com, the most visited among newspapers’ sites, is currently free.
Times Co. is contemplating additional sources of revenue as marketers slow spending on the Internet. Ad sales at the publisher’s sites, also including about.com and boston.com, fell 8 percent and 3.5 percent in the first quarter and fourth quarter of 2008 respectively. They gained 6.5 percent last year.
“The question here for consumers is the psychological barrier of now paying when you were getting it for free before, and you’re going to lose some readers as a result,” said Ken Doctor, an analyst at Outsell Inc. in Burlingame, California. “The New York Times will also have to evaluate what this means for ad rates as they lose readers.”
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Da un titolo dulla conferenza sul digitale terrestre svoltasi a Torino Digitale terrestre, è la tivù in chiaro del futuro Ci piacerebbe una proposta di titolo per raccontare il lancio in corso di Nitegate che offre il meglio della produzione hard mondiale, le elettrizzanti vibrazioni dell’universo amatoriale, le passioni più nascoste di esotiche bellezze e … Leggi tutto
