Vittime del digitale: il software nelle confezioni fisiche
With the success of the iTunes App Store and the launch of the Mac App Store, it seems clear that the long term future of software sales is going to be digital distribution. Based on what we’ve heard, however, Apple is planning on making the move to all digital sooner than expected at their retail stores. Apple is working towards eliminating boxed software and presumably focusing sales through the Mac App Store.
Apple’s recent plans to start offering Personal Setup for Mac seems to be in line with that goal.When you purchase a Mac at an Apple Retail store an employee will help you setup your e-mail accounts, walk you through the Mac App Store, setup an iTunes account for you, and show you the basic pointers of owning a Mac. Some stores will even have dedicated Mac setup stations.
New Mac customers will be walked through how to use their Mac and also how to obtain new software through the Mac App store.Boxed software also takes up retail space that could be used for higher profit items such as iPad or iPhone accessories. It’s not clear how Apple will deal with prominent titles such as Microsoft Office and Adobe Photoshop which aren’t yet available through the Mac App Store.
8 febbraio, 2011
Il padiglione 5 del Lingotto Fiere di Torino ospiterà dal 26 al 28 maggio la seconda edizione del 
We have some very big news today at Pownce. We will be closing the service and Mike and I, along with the Pownce technology, have joined 


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